Meet Corin and Sally, founders of Seleno Health, who are both passionate about maca and the plentiful benefits that can be derived from it. So passionate in fact, that they both quit their corporate jobs to devote themselves full time to learning everything they could about the ancient superfood!
Inspiring Each Other to a Better Life
In 2015 Corin was working in a global pharmaceutical company as a medical consultant and Sally in a bank as a loans specialist, but they both longed for a life beyond the big corporate world. Corin met Sally while on holiday in Peru and she shared her Incan culture with him, taking him to the mountains to learn the story of her ancestors.
After experiencing the way of life of the maca farmers they met they both became inspired to reconnect with their roots and find a way to bring harmony and balance to their lives. For Sally, maca is embedded in her ancestry and she wanted to help preserve the culture and traditions of her people. And Corin was amazed with how effective maca was in helping him overcome the mental health and chronic fatigue issues he had suffered for many years. Together they decided to bring this sacred plant to Aotearoa-New Zealand to share their knowledge with people here and connect them to its healing powers and sacred spirit.
Values Based Trading
As is often the case in developing countries, high global demand for Peruvian superfoods has exposed the local communities to exploitation from big business, but Seleno Health rejects this way of trading:
“We created a model of business that focuses on the sustainability of maca. Everything we do is about continuing ancient traditions, including sustainable artisanal farming, educating in Peru and New Zealand about the culture of maca and ensuring both our farmer and community are reaping the rewards of all their hard work.”
All Seleno Health maca is farm-to-table, meaning the Peruvian farmer receives significantly more money than if selling via a commodities broker. In addition, they put aside $2-4 per kg of maca sold into a fund to support the local farming community. These funds are used to buy books, school supplies, equipment, textiles, machinery, necessities for the local school and numerous other projects.
The Kiwi Connection
Since launching they have run over 200 workshops around Aotearoa-New Zealand on Incan culture and traditional plant medicines. They have a large following of people who have successfully used maca to support health conditions such as chronic fatigue, mental health, hormonal imbalances, menopause, infertility, athletic performance and even thyroid issues.
Each July they take a small group of Kiwis to Peru to live on the maca farm and experience the incredible culture of Junin. There they connect with the local people to experience a deeper understanding of the practices and culture associated with the medical plant that has improved so many lives.
To find out more about how maca may be able to support your health, you can check out Corin and Sally’s new website: www.themacaexperts.com - a comprehensive knowledge portal for maca based science and tradition.