Founded in 2006 by a hairstylist and trichologist, Holistic Hair is a brand that truly puts the "care" back into natural hair care. With a science-based approach to healthy hair, Holistic Hair aims to become the go-to brand for those seeking effective, natural solutions. Co-owners Nicky James-Baird and Jodene Fendall, who acquired the company in 2015, share their vision and commitment to transforming consumers into Holistic Hair enthusiasts.
"The term "holistic" was intentionally chosen to reflect the brand’s core philosophy. Holistic Hair believes in the symbiotic relationship between inner health and outer beauty. This focus on holistic wellness drives every aspect of the business, from product development to customer education." Nicky James-Baird
Holistic Hair owners - Nicky James-Baird and Jodene Fendall
As a women-led company, Holistic Hair is dedicated to environmental sustainability, social causes, and ethical practices, all while aligning profit with purpose.
Trichology—the scientific study of the scalp and hair—is central to the brand’s approach. The owners, equipped with qualifications in trichology and cosmetic formulation, have developed a deep understanding of scalp and hair science, enabling Holistic Hair to emerge as a trusted source for advice and effective solutions.
Natural Ingredients at the Core
At Holistic Hair, natural and naturally derived ingredients are prioritized in all formulations. Products are crafted from minimally processed; plant-based components sourced from sustainable resources. Holistic Hair ensures that its offerings are free from ingredients known to be unsafe or irritating, striving for the highest possible natural origin status in every product.
Product Range: Tailored Solutions for All Hair Types
Holistic Hair’s product range has expanded into three distinct categories:
- Scalp & Hair: Shampoos and conditioners cater to various scalp conditions and hair types, including sensitive, oily, and dry scalps, as well as fine to coarse hair. The Pure Shampoo & Conditioner with Aloe Vera, Manuka Honey & Vitamin E is a standout favourite for families looking to switch to natural hair care. The Sensitive Shampoo & Conditioner, formulated with Lavender, Chamomile & Apple Cider Vinegar, is designed for sensitive, itchy, oily, and irritated scalps and remains a best-seller. The Hydrating Shampoo & Conditioner is a saviour for dry, damaged hair, while Quinoa Pro NPNF Shampoo & Conditioner supports coloured, chemically treated, curly, or greying hair.
- Extra Care: These specialist products support specific scalp and hair conditions. Highlights include the Scalp Treatment Oil, which softens buildup, nourishes, and revitalizes the scalp to promote a healthy environment for hair growth. The Herbal Finishing Rinse Concentrate is a leave-in treatment for all scalp conditions, while the Essential Scalp Spray is a multifunctional product designed to support hair health and growth.
- Styling: The styling products provide natural alternatives to synthetic options, ensuring consumers can achieve their desired look without compromising hair health. The Salt of the Earth Volumizing & Texturizing Spray adds body and texture to any hair type.
Sustainable Packaging Initiatives
Holistic Hair is committed to sustainability, designing its packaging to be as recyclable as possible with minimal environmental impact. The brand utilizes 100% recycled PET1 bottles, FSC-certified paper and cardboard, vegetable dye inks, and resin or mineral coatings.
Certifications and Partnerships
Holistic Hair proudly holds several key certifications that reinforce its dedication to social and environmental responsibility:
- B Corp Certification: Achieved in April 2024, this certification validates the brand's commitment to transparency, accountability, and balancing profit with purpose.
- Vegan Certified & Vegetarian Approved: Certified by the NZ Vegetarian Society, Holistic Hair’s products are recognized for their ethical and animal-friendly practices, promoting a healthier future for all.
- Plastic Neutral+ Certified: In partnership with CleanHub, Holistic Hair funds the recovery and recycling of plastic, ensuring the brand offsets more plastic than it uses.
- NZAVS Membership: As proud members of the New Zealand Anti-Vivisection Society, Holistic Hair aligns with their mission to promote ethical, animal-free research and practices.
- FernMark License Programme: Participation in this prestigious program showcases Holistic Hair's authentic connection to New Zealand, reinforcing its commitment to quality and integrity.
Join the Holistic Hair Movement
Holistic Hair leverages the science of the natural world, incorporating plant-based ingredients renowned for their therapeutic properties. The fragrances are crafted from essential oils, inspired by the principles of aromatherapy, ensuring a holistic sensory experience.
A full range of Holistic Hair products is available in stores and online. Consumers can experience the power of nature and science working together for their hair’s health and beauty. Holistic Hair invites everyone to embrace the journey to becoming a nation of Holistic Hair lovers!
