This toothpaste is specially formulated to gently clean and care for sensitive teeth, offering a refreshing classic peppermint flavour with a gentle foaming action and an icy, refreshing after-brushing feeling. It’s dentally approved and contains 1000ppm fluoride plus xylitol to help protect and strengthen teeth. Each jar provides around 180 brushes, and the formula is vegan, cruelty-free, and palm-oil-free. Dairy Free, Vegan, Made in New Zealand